Of another era.

Mr Goodbar

  • Branding
  • Signage & Wayfinding

A small bar with a large cocktail list, Mr Goodbar is a mainstay of Adelaide’s East End. Studio Gram designed the interiors in the style of a Prohibition-era jazz club. Our job was to complete the picture.

Far from flappers and other overplayed clichés, we developed the brand as though we were actually in the era. We did things the way we would’ve done them, had we been there in the twenties.

We created branding, signage and collateral all to be classic yet contemporary. And a palette of black and gold with touches of brass and leather connect the brand to the venue.