Smarter Brands. Better Business.
To help businesses and organisations be better may seem obvious. However, in a world that is surrounded by so much noise and differing information, this simple offering is often lost amidst a pile of opinions and agendas, usually resulting in outcomes that lose focus, lack distinctiveness and are misaligned with strategic objectives.
Because of this, we have made it our purpose to ensure that the organisations we work with are guided through a process that is void of assumptions and antiquated beliefs born from ego and self satisfaction. Focussed on efficiency and effectiveness and achieving authentic, distinctive and enduring brands, each step is backed by evidence, supported by fact, restrained by craft and celebrated with real results. Your businesses success is embedded in our vision, we strive to build smarter brands so your business can quite simply, be better.
To create authentic, distinctive and enduring brands it is critical to remove assumptions and guess work. For many years marketing and branding outcomes have been based on anecdotal knowledge and wisdom, making way for such assumptions and guess work. Labelled as ‘creativity’, these assumptions would often manifest into a disconnection from the vision and values of the organisation, usually leading to brands that lacked clarity and authenticity and were somewhat confusing in the eyes of their audience.
This didn’t sit well for us, so we set out to learn and understand evidence based branding principles and frameworks. This knowledge combined with a pragmatic, objective and empathetic mindset has given us the tools that allow us to understand all of the challenges and context behind every task. Deeply immersive and collaborative, our process gives us the opportunity to work closely with key stakeholders to identify and understand the ideology and beliefs that are at the core of the organisation. This unique and aligned point of view allows us to see the world through the lens of the organisation, enabling strategic clarity and insight that is closely aligned with the organisation’s strategic business goals and objectives.
Watching our clients engage in our process and become excited by what we achieve together inspires us to be more innovative, more efficient and more intelligent. Together, we create brands that are focussed on the ideology of the organisation, understand the behaviour of the market and are able to successfully navigate the competitive landscape. Put simply, our process allows the brands we develop to be smarter, in order for your business to be better.
StudioBand® consists of a diverse group of highly talented designers, creative professionals and strategic thinkers. We all embrace innovation and learning and strive to break down the silos of design disciplines and traditional and antiquated processes in the pursuit of more authentic, distinctive and enduring creative outcomes that are laser focussed on the client and end user.
We know that strong culture is key to optimal creative performance. Harvesting a bottom up approach to culture, we empower our staff by encouraging autonomy, independence and ownership. This ensures each team member has the greatest opportunity to achieve personal goals and organisational objectives. Our process and environment is void of competitive barriers that hinder performance and lead to toxicity. We support and encourage creative and critical thinking that lead to honest, open and effective discussion. A democratic workplace, our focus is to enjoy what we do, in-turn increasing engagement and overall creative and organisational performance.
Creative Director / Head of Strategy
General Manager / Account Director
Senior Graphic Designer
Graphic Designer / Digital
Junior Graphic Designer
Brand Expression — 2017
Campaign — 2017 / 2018
Corporate Identity — 2017 / 2018
Digital — 2015 / 2016
Environment — 2016
Packaging — 2017 / 2018
Poster — 2018
Typography — 2016 / 2017
Digital — 2015
Brand Communication — 2018
Identity — 2018 (Bronze)
Packaging — 2017 (Gold Pin) / 2018
Identity — 2013 / 2014
Print Commercial — 2013 / 2014
Signage — 2014
Identity — 2014
Typography — 2017
Brandlife: Restaurants & Bars
No Packaging No Life - Alcohol
Palette Series: Iridescent
A closer look at the new Coopers Alehouse at the airport
Coopers’ heritage typeface resurrected for new Alehouses
36 Short: a gold standard design for a golden spirit
Principal — Adelaide Botanic High School
As a high profile start up school, I was looking for more than a school logo. Studio Band led us through a design process that developed our brand and brand narrative. This process has been invaluable and already Adelaide Botanic High School has a strong market presence. Our brand is embedded in everything we do or produce, and students/staff can clearly articulate it. The Studio Band team challenged us to think differently and were spot on with the end products.
Their influence sits across our collateral, uniform, communications but more importantly really represents who we are and what we intend to be. I would fully recommend them to any school either rebranding or developing a new brand. Their creativity, professional approach and attention to detail will impress even the most hardened educator. They become your go to professional friends and continue to influence and refine our brand.
Chief Growth Officer — LVX Global
I have now worked with StudioBand on several key projects, notably St Hugo Wines Barossa Valley. I engaged StudioBand, whilst I was the national marketing manager at Pernod Ricard, to develop the brand home graphics, signage, wayfinding and venue livery and collateral. StudioBand was able to deliver the project vision well above expectations ensuring that the global positioning of the brand was embedded in the physical environment whilst aligning with the architectural vision.
Since working with Chris and his team at StudioBand®, we have now delivered multiple projects, all of outstanding quality, all achieving excellent results. As a result, our relationship has continued and will no doubt continue long into the future.
Principal — Aldinga Payinthi College
Aldinga Payinthi College was designed to create a state-of-the-art facility in the local community. At its completion, it will house 1,675 students and 250 staff. With the daunting task of finding someone to develop a brand that aligned with the importance of the school as well as the architectural vision and educational pedagogy, Chris and StudioBand® felt the right candidate for the mammoth task, they didn’t disappoint.
Chris’ expertise and knowledge in the world of brand is second to none. His academic training and years of experience gave us the confidence that we would be able to develop a brand that aligned with the objective of the school and the needs and wants of the community. The strategic process that informed the creative process was seamless, reflective and enjoyable. As a result, what we assumed was going to be a daunting task ended up being a highly enjoyable one that lead to an excellent outcome that far exceeded expectations.
Principal — Goolwa Secondary College
The establishment of the first public high school in Goolwa was an exciting opportunity to reimagine secondary education within a community that holds a deep respect for, and connection to, the past, but one which looks forward, with optimism and high expectations, to the future.
We wanted a brand that was innovative and contemporary; one which would challenge the status quo, speak of our passion for deep learning, and of our commitment to excellence for all. At the same time we wanted a brand that would acknowledge our deep respect for the land, for our Ngarrindjeri people, and for our community.
Studio Band approached us with a sense of curiosity, seeking firstly to truly understand our vision for the new school and our context. We saw in Chris the same commitment and passion for our vision as we had. The design process Chris led challenged us to clarify our thinking, be bold in our considerations, and have courage in our convictions. An authentic, distinctive and enduring brand that is our vision was the outcome.
Studio Band empowered us to realise new possibilities. We will continue to engage with Chris and the team into the future and would encourage others who seek better to do the same.
An MBA graduate specialising in advanced brand management and digital marketing, with a background in graphic design, art direction and creative direction. Chris’ academic knowledge and passion for brand and business strategy, marketing and leadership gives him a unique ability to connect craft and design to real world strategic business solutions.
As the director and founder of Studio Band—based out of Adelaide Australia—Chris has helped iconic brands such as Coopers Brewery, Jacobs Creek, St Hugo, Adelaide Oval and the Art Gallery of South Australia achieve branding success.
With a career spanning more than twenty years he has worked for both large and small design practices locally and overseas. His global and objective outlook coupled with a strategic, human centred approach to design has seen his work published and highly awarded both locally and internationally.
Constantly learning and evolving as a creative thinker and entrepreneur, this agile and innovative perspective allows Chris the proven ability to guarantee the absolute best and most desirable results for his clients.
Chris is a member of the Australian Institute of Company Directors and has completed the Company Directors course (GAICD) and is now seeking impactful and meaningful board roles within the profit-for-purpose sector.
A fully qualified Chartered Accountant, Rachel has spent more than a decade working across the private sector. Upon graduating, Rachel spent three years at KPMG where she quickly progressed into a senior role. Since then, Rachel’s career has rapidly evolved covering areas such as corporate finance, organisational risk, financial compliance, audit and governance.
Rachel’s uniquely experienced in the development, management and maintenance of enterprise wide risk frameworks to promote and drive a strong business controls culture supporting organisational strategic objectives, risk and compliance obligations.
With a strong history providing excellent leadership and business consulting to support business process improvement and process efficiency. Sound planning, analytical and organisational skills.
Superior interpersonal, presentation and communication skills, Rachel naturally possess the ability to quickly build rapport and engagement with key stakeholders, clients, staff and colleagues.
A busy mum of two, Rachel still manages to find time to make an impact and ensure that the business is aligned with its strategic principles and objectives whilst maintaining client relationships and management of accounts.Qualifications —
With over 10 years experience working across a wide range of industries including media, education, health science and the wine sector, Lauren has evolved into an accomplished and accredited graphic designer and art director. Graduating from the University of South Australia with a degree in Visual Communication and an impressive portfolio, Lauren quickly transitioned into the local design community. Honing her craft in publication design as Design Director at CityMag, Lauren used her skillset to collaborate with contributors to produce content, control the layout and influence the production of the popular street-press magazine.
Later becoming a mentor and teacher at the University of South Australia, Lauren assisted young designers with their development in the areas of packaging and typography. This in turn allowed her to evolve her leadership skills and create a connection with the next generation of talent.
An excellent communicator with a results-focused attitude, Lauren uses a critical yet empathetic approach to craft the best possible outcomes for our clients. With a soft spot for publication design, typography and branding, Lauren is an integral part of the StudioBand team.Qualifications —
Louie's love and passion for design transcends his day job. Highly committed to his craft, Louie lives and breathes design. With a keen interest in fashion and editorial design, Louie possesses a unique natural ability to work comfortably across all areas of design. Highly focussed and determined, he applies 100% to every task. An organised and detail focussed worker, Louie is able to take on challenging projects comfortably.
Graduating from the University of South Australia with a bachelor's degree in visual communication, Louie has rapidly evolved to become a well rounded and highly skilled creative professional. Since graduating Louie has interned at Dion Lee in Melbourne, worked in house at Australian Fashion Labels and helped design and publish many editions of Adelaide's favourite street magazine, CityMag.
Naturally a critical thinker, Louie fits well into the strategic environment. He is able to easily navigate our process delivering excellent design outcomes and results.Qualifications —
Filip joined StudioBand® in 2020 whilst still finishing his degree. Even though he had very little commercial experience, we were pretty keen to get him on board. A naturally talented designer with a strong determination and drive to succeed, he possesses a unique ability to make good design seem effortless.
Graduating with a Bachelor's degree in Media Design from Torrens University, Filip is highly knowledgable in the area of digital design, user experience design and user interface design. Upon graduating in 2020, Filip was asked to enter his final year portfolio in the national Billy Blue School of Design Student Portfolio Awards. Much to Filip's surprise, he took out the best portfolio amongst a field of national entries.
Focussing mainly on the digital environment, specifically in the area of UI and UX, Filip has quickly evolved his skills and knowledge and is maturing to be a highly talented and accomplished designer and an integral part of the StudioBand® team.Qualifications —
Natalie is the latest edition to the StudioBand® team. From a family of designers and creatives, Natalie possesses a natural eye for good design. Passionate about typography, branding and sustainable design principles, Natalie was always going to be a natural fit at StudioBand®.
Graduating from the University of South Australia with a Bachelor of Visual Communication degree, Natalie's focus was always to work in the area of branding. Natalie's organised approach and attention to detail is what you would expect from a German expat.
A love for exploring local makers and producers, a keen eye for art direction and styling and a sweet spot for film photography, Natalie is a true creative at heart. Rapidly evolving and maturing as a designer and creative, there is a lot on the horizon for Natalie.Qualifications —