Smarter Brands. Better Business.
Adelaide Botanic High School is the first completely new public high school to be established in South Australia in almost 40 years. Unbound by history it is the first time a South Australian school has fully considered its ‘brand’ from it’s very inception. The identity sought to unite traditional motifs of education with a sense of progressivism, curiosity and creativity.
It was important to convey an appreciation and a value of tradition as well as developing new ways of thinking about how a school can present itself. The brief, developed in close consultation with the school principal, resulted in a modern (yet future-proof) design that communicated the ultimate aim of secondary education—to make today’s learning count in tomorrow’s world.