Smarter Design — Empowering Business
To align with the strategic vision and engage with the architectural community, it was critical that the Bankston brand represented excellent design across every touchpoint.
Disciplined consistency was key to ensuring the values of the brand were reflected, avoiding dilution yet increasing distinctiveness and visibility amongst a highly competitive market.
Bankston represents a collection of premium architectural hardware that believes that a truly beautiful home embodies the history and personality of the people who not only live in it but also help create it.
Such environments can not be achieved without the finishing touches — born from the idea that a living space makes a connection to its residents through a crafted balance of design and beauty that is as accessible as it is enduring.
StudioBand® worked closely with the Southern Design Group to build the strategic vision, brand strategy and activation strategy for Bankston that now sees the brand represented across Australia, New Zealand and the US.
Helping to position the brand as a leading architectural product and drive a strategy that connected with leading architects, interior architects and stylists, whilst increasing distinctiveness, endurance and authenticity to enable growth and penetration into new market segments.