Coopers Alehouses are the new brainchild of a brand that’s rich in history. Needing a brand that spoke to both old and new at once, we turned to the Coopers Brewery archives to form the foundations of the Alehouses brand. Old ads, graphics and photographs informed what would become a contemporary new look. From an early 20th-century beer label, the logo and typeface were born.
The branding was made to be adaptable so it could be applied extensively throughout the venues – from what’s hanging on the walls to what’s worn by the waiters. StudioBand® engaged Dave Foster to aid with the development of a custom font which was crafted character by character drawing influence from archival beer labels. Everything we could we employed traditional methods and techniques, from traditional sign writing by Tristan Kerr, to hand rolled stainless steel signage to letter pressed printing. The outcome of the brand not only complements the parent brand it celebrates its rich history.