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Daily Naturals —
Real hair care for real people.

Project Detail

Distinctiveness increasing memory recall.

Well designed and distinctive packaging should be a fundamental part of any consumer product. Distinct packaging design allows for greater penetration and increased memory recall for the consumer.

To connect with a younger audience, the Daily Naturals range had to be highly distinct. Focussing on contemporary typography, bold colours and simple yet striking forms, the products shelf presence allows for greater impact.

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StudioBand® would like to acknowledge the Traditional Custodians of the land on which we work and live. We pay our respects to Elders past, present and future.

Real Haircare for real people.

Youthful, informed and fiercely independent. Proudly Australian made and owned, powered by family and history, driven by vision and values. Daily Naturals is deeply passionate about creating the highest quality, clean yet attainable haircare and beauty products. Products that are void of extras, additives or unnecessary stuff. Their products are real, they are good, they are for real people.

StudioBand® was engaged to assist with a brand refresh to align the brand and packaging to its future vision. Focussing on bold colours and typography to create greater distinctiveness and give a more youthful aesthetic, the range now has a far greater appeal to the rapidly emerging Gen Z and Millennial segments.

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