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Daily Naturals —
Real hair care for real people.

Project Detail

Distinctiveness increasing memory recall.

Well designed and distinctive packaging should be a fundamental part of any consumer product. Distinct packaging design allows for greater penetration and increased memory recall for the consumer.

To connect with a younger audience, the Daily Naturals range had to be highly distinct. Focussing on contemporary typography, bold colours and simple yet striking forms, the products shelf presence allows for greater impact.