Tony D’Angelo approached us with a goal to develop a brand that was not only distinctive but also aligned with his beliefs and vision. It had to be authentic, bold and tasteful, much like his coffee. A typographic tweak lead to a clever mark. A distinct and simply logo that is able to be bold and penetrating. Applying restraint and care, the colours of Tony’s home land have been subtly used. A great example of less is more, the brand is highly penetrating and distinct amongst a highly competitive and busy market.