Smarter Brands. Better Business.
Divided Worlds was to be an allegory of human society, one that meditates on the drama of the cosmos and evolution; on the past and the future; and on beauty and the environment. The 2018 Biennial of Australian contemporary art featured artists from around the country, exhibiting mediums ranging from photography, painting, sculpture, installation and the moving image.
StudioBand® drive a creative direction that was a visual representation of the theme of the Biennial. An evocative and bold direction, the use of dark imagery that was contrasted with stark and bold typography gave a striking yet elegant feel to the campaign. A highly successful campaign with numbers far exceeding expectations.