Smarter Design — Empowering Business
The establishment of the first public high school in Goolwa was an exciting opportunity to reimagine secondary education within a community that holds a deep respect for, and connection to, the past, but one which looks forward, with optimism and high expectations, to the future.
We wanted a brand that was innovative and contemporary; one which would challenge the status quo, speak of our passion for deep learning, and of our commitment to excellence for all. At the same time we wanted a brand that would acknowledge our deep respect for the land, for our Ngarrindjeri people, and for our community.
Studio Band approached us with a sense of curiosity, seeking firstly to truly understand our vision for the new school and our context. We saw in Chris the same commitment and passion for our vision as we had. The design process Chris led challenged us to clarify our thinking, be bold in our considerations, and have courage in our convictions. An authentic, distinctive and enduring brand that is our vision was the outcome.
Studio Band empowered us to realise new possibilities. We will continue to engage with Chris and the team into the future and would encourage others who seek better to do the same.
A new school for the region and the first high school for the Goolwa community. The secondary college took over an existing premises.
We were engaged by the Department for Education to support school leadership through a strategic process in order to develop their vision, brand strategy, brand narrative, identity as well as signage and wayfinding.
Connecting to the natural environment, the design narrative sought to be sympathetic with its surroundings whilst being contemporary and paying respect to the rich Ngarrindjeri history. Hardwood timbers and a naturally toned colour palette helped blend the signage into the surrounding environment.
A highly crafted and beautifully executed outcome that is closely aligned with the vision of the school, the community and the region.