Smarter Design — Empowering Business
A highly distinct brand within a tiring industry, Iver is helping to reinvent a category with its focus on design, quality and functionality. This meant that the brand had to be delivered consistently across a range of touch points including print collateral, merchandise and advertising. As a result, Iver has seen increased penetration and growth since the brand's launch.
The brand and its products had to be easily accessible, this meant that the digital experience had to be optimised for all users. An engaging and intuitive user interface allowed the user to easily navigate and find products quickly whilst still allowing the beautiful imagery to be celebrated to increase impact.
Iver is a range of architectural door hardware with a design sensibility at heart. Iver successfully combines style, function and quality at an affordable price. Positioned to target the growing architectural home market, the range allows for easy selection across all touch points of the home.
Combining a warm colour palette, simple yet bold typography along with a custom logotype and art directed and stylised imagery, the brand strategy allows the product ranges to be beautifully celebrated. With the proposition that the products are ‘created for life’ the brand appeals to the design conscious as well as the need for function within the home.