Smarter Design — Empowering Business
Kit Legal is not your average law firm. Armed with a vision to change the landscape of the financial services law sector, we were engaged to help realise this vision and break down the preconceptions brought about by an ageing industry and the status quo.
Being a true disruptor brand meant that we were going to be faced with a difficult set of challenges. Industry pressures, criticism as well as fierce competition were all factors that had to be considered. As a result, the brand had to be laser focussed on the organisation’s values to drive authenticity whilst being highly distinctive and enduring.
Working closely with the directors, we developed a brand strategy that was deeply connected to the company’s ideology. Copy driven, the tagline ‘Law. For Real’ and its supporting value proposition is a true representation of their beliefs. The bold, contemporary sans serif font complimented with a striking yet unexpected colour palette allows the brand to be highly distinct and memorable. Simple typography executed with restraint leads to an enduring outcome that has proven highly successful for the rapidly growing firm.