Oakridge Wines website set out to create a new benchmark for D2C wine. The website was designed to ensure the user experience captured the experience of the cellar door and essence of the highly awarded and established brand.
The website celebrates Oakridge Wines as one of the leading Yarra Valley cool climate producers and gives the user a highly tactile and visual connection to the winery, the wine making process and of course, the wine itself. Since launching, subscription to the wine club, organic traffic as well as conversions and sales have all seen significant improvements.
