Smarter Design — Empowering Business
Palilco’s focus is to support mental health through physical wellbeing. Their products are preventative and therapeutic. They seek to connect a sense of indulgence with personal care. The confidence and self esteem of their customers is paramount as they aim to provide products that empathise with the challenges of daily life in an ever changing world.
Made from Australian Eucalyptus Beeswax, the products all contain natural anti-inflammatory and antiseptic properties that not only help protect skin from toxins but also aids in rejuvenation and repair. The founder, Rebecca Brock, had worked with bees for many years. Bec also had a daughter that suffered from a skin condition that left her uncomfortable and unhappy a lot of the time. It didn’t take long to realise the natural healing power of beeswax after seeing it heal her daughters condition. Bec then made it her mission to create a range of products that would celebrate the powers of her natural products. Named after her children, PAige, LILly and COoper, PALILCO was founded.
We were engaged to help realise the vision. In order to achieve this, we looked to develop a brand that would embrace the natural antioxidants and vitamin rich extracts and help communicate the medicinal qualities of the products. Focusing on a distinct yet bold typographic look that is supported with bold imagery helping to build a strong story for the products and their ingredients.