Well known. Well loved. Extremely well regarded. Shaw and Smith wine is an Adelaide Hills icon and needed a website to match.
We took inspiration from the winemakers behind the label and the cool climate of the vineyard. The landscapes, architecture and meticulous methodology became the heroes of the site, and new images gave the brand a contemporary facelift.
Design was kept sharp and intentionally minimal, allowing the photography and product to take centre stage. Research and strategy informed the restructure of the site, with a seamless user experience the ultimate outcome.