Smarter Design — Empowering Business
Creating a distinct identity and brand system that felt comfortable amongst industry was the focus. Starting the process with the verbal brand, developing the value proposition and tagline of 'Future Forward' that then informed the visual brand.
Adopting a bright and vibrant colour palette creates immediate cut through. Patterns developed from the geometry of the logo mark allows for an interesting yet flexible system that feels consistent across touch points yet cohesive and recognisable. Illustrations help demonstrate the wide range of skills that can be learnt whilst applying a unique character and energy that helps build distinctiveness amongst the education landscape.
StudioBand® has since delivered the brand guidelines and graphic standards document to assist with state wide execution across multiple sites. Along with this, we are currently working through a signage and wayfinding program to ensure consistent application of the brand across the multiple sites.
Since launching the brand with a state-wide campaign, enrolments have far exceeded expectations leading to four new facilities being confirmed across the state and word of more to come.
Technical Colleges is not only the first of its kind in South Australia, it’s the first of it’s kind globally. A pathway education concept commencing in year 9, with a curriculum co-designed by industry leading organisations, set amongst a state-of-the-art facility, Technical Colleges is touted to play a central role in South Australia’s future economic growth.
Designed to guide students through a curriculum that is developed in conjunction with industry with a hands on learning approach, the key objective of Technical Colleges is to increase the chances of high school students transitioning immediately into careers, ensuring they are prepared for the next stage of career development and growth.
The real unique attribute of the Technical Colleges, is that each of the facilities are designed to be modular to allow for new industry specific curriculums to be introduced as the demand for the respective jobs increase. This means that as demand for industry jobs change and increase over time, the state can adjust pathway education in order to increase skilled, educated and work ready students entering the workforce, filling skills gaps whilst ensuring jobs for young South Australians.
StudioBand® was approached by the Department for Education South Australia to assist them with the development of the Technical Colleges brand. Immediately, we sought to manage multiple stakeholders, ranging from project teams to education leadership and government executives, through a rigorous strategic process.
Establishing a clear brand hierarchy for a complex branding system that required multiple branded sites across the state informed clear structure to then apply a strategic approach of creating an education brand that comfortably aligned with progressive, modern industry sectors.