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Technical Colleges —
Future Forward

Project Detail

Creating a Future Forward and distinct brand system.

Creating a distinct identity and brand system that felt comfortable amongst industry was the focus. Starting the process with the verbal brand, developing the value proposition and tagline of 'Future Forward' that then informed the visual brand.

Adopting a bright and vibrant colour palette creates immediate cut through. Patterns developed from the geometry of the logo mark allows for an interesting yet flexible system that feels consistent across touch points yet cohesive and recognisable. Illustrations help demonstrate the wide range of skills that can be learnt whilst applying a unique character and energy that helps build distinctiveness amongst the education landscape.

StudioBand® has since delivered the brand guidelines and graphic standards document to assist with state wide execution across multiple sites. Along with this, we are currently working through a signage and wayfinding program to ensure consistent application of the brand across the multiple sites.

Since launching the brand with a state-wide campaign, enrolments have far exceeded expectations leading to four new facilities being confirmed across the state and word of more to come.