Smarter Design — Empowering Business
Signage can play a critical role for any business wanting to be seen. It is often one of the first branded elements our audience is exposed to
Ranging from office signage to vehicle livery to wayfinding and interpretive signage, signage represents one of the greatest opportunities to expose our brand in an engaging and creative manner.’
Importance of Smarter Signage Design
A highly visible touchpoint, it can also be one of the most challenging and sometimes even most expensive to get right.
This is why it is critical to engage with a strategic design company to ensure that the signage design is effective, engaging and economical. This is what we refer to as Smarter Signage Design.
We consider not only the requirements from a functional perspective but also seek to understand the most efficient production in order to find the most economical solution whilst not compromising on the design outcome.
Wayfinding signage is one of the most effective means of helping your customers or visitors navigate their way around your premises.
Having wayfinding signage in strategic locations across your premises will reduce confusion and make it easy for customers and visitors to easily navigate your space or site.
We understand that it can be difficult for people, especially first-time visitors to locate their desired destination within and around a business location. This can often lead to frustration and even anger, reflecting poorly on your business and brand.
At StudioBand®, we have helped a huge number of businesses across Adelaide, Sydney and Melbourne create effective and efficient wayfinding signage solutions.
What Is a Wayfinding Signage?
Wayfinding signage is a sign or a series of signs that provides directional information to users in order for them to find a location or destination.
It can either let someone know where they are or provide directions on how to get to a particular point.
Often used in public places, such as parks, cities and transport hubs, to direct people to a desired place or destination.
Typical wayfinding signage includes symbols and iconography such as arrows, as well as legible instructions in order to be easily understood at a glance.
The level of detail on a sign often depends on the type of sign it is and what it is trying to achieve. Eg. a directional totem sign found on a street corner in a city would have a lot of directional instructions as well as a map and contact information for services or the local council. Whilst a building sign would simply have the name of a building.
Wayfinding signage can also be installed within environments like malls, educational institutions, medical centres, libraries, museums and so on.
Any place that has a network of buildings would benefit greatly from having wayfinding signs.
Basically, if you have people regularly visiting your business or premises and they are required to navigate a route to find your, it is likely you require some form of wayfinding signage.
If you are unsure and would like us to consult, reach out to us, we would be happy to inspect and advise on the type of signage you require.
If you are considering designing and installing wayfinding signage on your premises, this is what should be considered in order to achieve an effective outcome.
One key benefit of having wayfinding signage around your premises is that it provides directions to people trying to find their way around your business.
This saves them time, prevents frustration and stress which can often reflect poorly on your business or brand.
Another key benefit of having wayfinding signage is that it increases safety within your premises. Often also considered as a part of the Occupational Health and Safety policy within buildings, signage can play a critical role in a crisis or emergency event, such as fire.
With wayfinding signage, people can easily locate emergency exits and other important locations like restrooms or stairs, as well as rooms or parts of the building they should or should not access.
There are four main types of wayfinding signs that are commonly used.
This kind of sign gives a person directions to a particular place within the premises. It often includes the current location with a direction on how to get to their destinations. Directional signs can be found in strategic parts of the premises, like a junction or near the gate. In some cases, it would also include a map of the entire facility/building along with the name of important locations in it.
Informational signage provides general information about the building. It helps to answer certain questions new visitors might have, including hours of operation, the location of elevators in the building, and so on.
This category of signage helps to identify places or things within a building. It includes things like door plaques that indicate the title or position of the person within, and departmental signs that indicate the section of the building you are in.
Statutory or Warning Signage
Also known as regulatory signage, this type of signage is effective at communicating safety concerns, common facilities such as toilets and bathrooms as well as hazards. It informs a person of what is permitted within a space. Examples include signs like ‘No smoking here’ or ‘No pets allowed’ or ‘Fire Hydrant’. Probably the most commonly used signage, it is also usually the least branded of the different types of signage. With these four types of wayfinding signage in your business premises, visitors will find it easier to navigate without the need to stop at every turn to ask questions.
Discover the benefits of choosing our expertly designed wayfinding and branded signage here at Studio Band.
With our custom options, you have creative control over what you want. You get to decide on your signage by picking out the details you want to see on it. This includes the inscriptions, such as words and symbols, the colours, and so on.
High-Quality Specification, Fabrication and Production
StudioBand® work with the best signage production manufacturers in Adelaide. After taking the time to craft the signage to your specifications, we then ensure that it not only stands out by using quality materials but that it also lasts and endures.
Compliance with Australian Codes
As an Australian company, the signage solutions we develop are in compliance with the Australian Wayfinding Standards and building codes. We are ready to work with your business today to develop the best signage solution that will improve the visibility of your business ensuring it is aligned with your brand and long term vision.
Indoor and Outdoor Signage & Wayfinding.
At StudioBand®, we design wayfinding signage for both indoor and outdoor use. We undergo a strategic process to determine the exact requirements of your signage system to ensure the sign is perfectly suited for its location, whether indoors or outdoors.
There are many different variables to consider to ensure accessibility standards are met. Again, we engage in a thorough and rigorous strategic process in order to determine what accessibility standards are required and what we need to do in order to meet those standards.
It is critical that all businesses consider accessibility for signage. This ensures inclusivity considerations are met across all touchpoints, including signage and wayfinding. Making it easier for those who are either vision-impaired or have a disability to access buildings and facilities.
These are all factors taking into consideration by StudioBand® when developing an effective signage and wayfinding strategy for your business.