Coopers Alehouses are the new brainchild of a brand that’s rich in history. So they needed an identity that spoke to both old and new at once.
We turned to the Coopers Brewery archives to form the foundations of the Alehouses brand. Old ads, graphics and photographs informed what would become a contemporary new look. From an early 20th-century beer label, the logo and typeface were born.
The branding was made to be adaptable so it could be applied extensively throughout the venues – from what’s hanging on the walls to what’s worn by the waiters.