The Gallery Restaurant and Bar has three levels with three different functions. Our job was to tie them all in, while ensuring each area was clearly defined.
We started with an overall identity for the Gallery, then created a distinctive character for the Rooftop Bar. It’s part of the same venue, without a doubt, but easily distinguishable from the high-end function areas.
The branding we created references the industrial interiors and takes inspiration from art gallery elements: framing, wayfinding, sold stickers. And we applied it outside too, with neon signage for each level giving the Gallery serious street cred.