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The New Guard Minimal design with maximum effect.
The New Guard Minimal design with maximum effect.

Services

Digital / Strategy

Sector

The New Guard sell high-end fashion online and in their boutique Adelaide store. Their products have always been upmarket. Their website wasn’t.

Our solution was two-fold: contemporary and minimal web design to showcase the beautiful range, and customised e-commerce to improve the online experience. Their digital presence is now as premium as the clothes they sell.