Smarter Design — Empowering Business
Originally founded in in 1902, Annesley Junior School is the third iteration of this highly regarded South Australian education institution. Originally named the Methodist Ladies’ College, the school catered to girls from reception to year 12. In 1977, the College was re-named Annesley College following the amalgamation of the Methodist, Presbyterian and Congregational Churches, forming the Uniting Church of Australia.
Annesley College was named after Susanna Annesley, who was the mother of Methodist Church founder John Wesley. In 2012 the school reformed as a junior school offering early learning classes through to year 6. To this day, Annesley students continue to benefit from a rich educational history and the foundations of those early years.
Since its inception, Annesley Junior School’s reputation has strengthened year on year to now be known as one of South Australia’s fastest growing and in some respects, most progressive independent schools. An International Baccalaureate school, the school’s mission is centred around a progressive and innovative approach to education that unapologetically focusses on the child’s education experience, in the here and the now. Celebrating their age and their stage, as well as their unique skills and passions.
StudioBand® was engaged to assist school leadership, working alongside school council and internal stakeholders, to develop the brand strategy, brand identity and activation strategy in order to ensure that the school’s brand aligned with the progressive focus of the school. With a rich history, strong community and a contemporary approach to education, the brand had to not only consider these factors but also celebrate them.
An intensive stakeholder engagement process was critical to the success of the outcome. Engaging not only teachers and staff but also parents and students. This helped inform and drive the strategy as well as ensuring buy in and support from the broader community.
Working across every touchpoint, our strategic focus was to develop a brand that was uniquely aligned to Annesley’s purpose and vision. Underpinned by the school motto, dare to become, the outcome is brave, courageous, bold and contemporary whilst honouring heritage and history.
A refinement of the Annesley shield, that had evolved from its original iteration, allowed the brand identity to become digital first whilst honouring the rich history of the school. A custom display font was developed, aptly named Gillingham Display after the school’s 120 year old hall, Gillingham Hall. The font was created based on pictograms that were influenced by the school’s values, these pictograms shapes informed each of the unique characters. The primary colour palette was retained yet refined and a secondary palette was developed, based on illustrations from students.
Each of the brand’s assets combined, result in a highly expressive yet sophisticated branding outcome, that as previously mentioned, becomes uniquely aligned to Annesley’s vision. A hugely successful brand launch was met with high praise whilst being embraced by the broader community and establishing Annesley Junior School as one of South Australia’s leading junior primary schools.