Smarter Design — Empowering Business
The logo, created from the golden ratio, is a typographic representation of one of the oceans most prized delicacies. The brand line 'perfectly wild' encapsulates the essence of the brand. Gold foiling, subtle gradients and dramatic imagery create a premium and distinct brand that is a significant departure from other tuna products on the market, enabling a premium positioning within a highly competitive environment.
Dramatic imagery demonstrating the possibilities of the seafood gives context and allows the audience to see how the fish can be used. Adorned by embellishment yet treated with restraint, the outcome is dramatic, beautiful and engaging.
Tuna has long been perceived as a canned product in the western world. Lacking the premium feel that reflected the prized Southern Ocean delicacy. We were approached with the challenge to create a brand that shifted this perception and elevated the offering in order to build on its value proposition of supplying the best quality tuna to the world.
Kin is the result of three South Australia fishing families that combined their knowledge of sustainable fishing practices along with their ability to supply the best tuna on the market.