Distinct, modern yet enduring.

The logo, created from the golden ratio, is a typographic representation of one of the oceans most prized delicacies. The brand line 'perfectly wild' encapsulates the essence of the brand. Gold foiling, subtle gradients and dramatic imagery create a premium and distinct brand that is a significant departure from other tuna products on the market, enabling a premium positioning within a highly competitive environment.

Defining a Market Leader

Dramatic imagery demonstrating the possibilities of the seafood gives context and allows the audience to see how the fish can be used. Adorned by embellishment yet treated with restraint, the outcome is dramatic, beautiful and engaging.